Jerry Logan was born into a modest family in Rockford, Illinois, as the second of three brothers. From a young age, he developed a deep passion for cars and automotive mechanics. His father was employed by Anheuser-Busch and drove beer delivery trucks along I-55 between Chicago and St. Louis — perhaps sparking young Jerry's interest in transportation and mechanics. Jerry also excelled in swimming during high school, earning accolades as an All American swimmer.

Upon leaving the military, Jerry returned to Rockford and joined Sundstrand Aviation, where he completed a four-year engineering apprenticeship. This program equipped him with design and drafting skills which would later be instrumental in his entrepreneurial ventures.

That same year, Jerry launched LTD Enterprises — later known as Bushwacker, Inc. — inspired by a friend's need for better mud protection on his Jeep CJ. Jerry’s innovation led to the creation and patenting of the “fender flare,” which became his company’s cornerstone product.

Jerry has a large family, with five children, eight grandchildren, and two great-grandchildren. His personal passion continues to be cars: He has built a collection of more than 100 vehicles, restoring and customizing many into award-winning hot rods and classics.

Jerry’s contributions to the automotive world extend well beyond business, and into the community of classic car and hot rod enthusiasts, where he continues to participate in and win awards at various shows. His life is a testament to turning personal passions into professional success, impacting both the automotive industry and the vast community of fellow car aficionados.